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Rings Etc has the largest selection of diamonds in stock. Our policy offers a full trade up and provides you with an appraisal for insurance purposes free of charge with purchase.
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Canadian Diamonds
Our diamonds are individually tracked and guaranteed to be natural and untreated. Known origin and strict standards for quality and cut ensure peace of mind for all customers.
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Let Rings Etc. teach you about Diamonds
Before you even start diamond shopping, you want to
have a full understanding of what you're buying. This
guide simplifies the four Cs of diamonds cut,
color, clarity, and carat weight, so you can select
your diamond based on the same criteria jewelers use
to grade them. After reading through this guide, you'll
be ready to choose the diamond that's right for you. |

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Certification
Before approaching the four Cs, we'd like to introduce
you to the diamond certificate (also called a grading
report). A grading report documents the characteristics
of a diamond, including the four Cs, as noted by a
gemologist or gemologists. Before purchasing a diamond,
you should review a copy of its certificate, as this
is your guarantee of the quality and value of that
diamond. Learn more about what's included in a diamond
certificate. |
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Cut
The cut of a diamond has a tremendous affect on its
brilliance. Even if the diamond has perfect color
and clarity, a poor cut can make a diamond look dull.
Rings ETC carries only the highest grades of diamond
cut, which present the most beautiful brilliance.
Learn how to choose a diamond cut that has the most
brilliance within your budget. |
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Colour
Colourless diamonds are most highly valued and are
priced accordingly. Other diamonds have a slight yellow
tint, and some can even have a noticeable dirty brownish
tint. Rings ETC offers only the highest grades of
color, as slight yellow or brown tints can diminish
the amount of fire in a diamond. Learn how to get
more from your two-months salary by choosing a diamond
with no color noticeable to your unaided eye. |
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Clarity
Diamonds completely free from internal flaws, or inclusions,
are very rare and highly valued. Clarity is graded
based on the number, location, size, and type of the
inclusions found in a diamond. Rings ETC has some
of the clearest diamonds available. Learn how to choose
the best grade of clarity for your diamond at the
best price. |
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Carat
The weight of a diamond is measured in carats. Since
larger diamonds are more rare than smaller diamonds,
diamond value tends to rise exponentially with carat
weight. Read more about carat weight and learn how
to balance diamond quality with the size of your diamond.
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